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For years, the internet felt like an arms race: biggest budget wins, loudest brand wins, whoever buys the most attention wins. That game isn’t over, but a new one is running alongside it—and this one finally favours small businesses. AI “answer engines” (ChatGPT, Perplexity, Gemini) are becoming the middle layer between customers and choices. They don’t scroll through your homepage like a human. They scan, skim, and lift the clearest, most useful bits of information. If you’r

For years, the holy grail of digital marketing was “Page One of Google.” Everyone wanted the top spot. Everyone chased the clicks. Everyone measured success in impressions. But here’s the shift: The most valuable traffic — the traffic with real buying intent — is no longer searching on Google. They’re asking AI.

There are thousands of AI tools out there — and let’s be honest, most of them are gathering digital dust. These are the ones I actually use. Daily. Not because they’re trendy, but because they make marketing for SMEs sharper, quicker, and more human. And not just marketing — I use them across the wider business too.