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AI Lead Generation


B2B Marketing Strategies 2025: Why the Traditional Funnel Is Dead (And What Works Now)
Discover why traditional B2B marketing strategies don't work in 2025. Learn the 5 dead tactics killing your results and the proven alternatives that generate real conversations and qualified leads for SMEs.
Clare Patterson
Dec 18, 202510 min read


Stop Spamming: How SMEs Can Make Outreach Warmer with AI
Cold outreach. The words alone make most business leaders wince. Nobody likes sending it. Nobody likes receiving it. Yet, for many SMEs,...
Clare Patterson
Oct 2, 20253 min read


Build Trust Before You Pitch: AI Marketing for Smarter Lead Generation
If there’s one thing guaranteed to kill a sale, it’s pitching too soon. SME leaders tell me this all the time: “We’ve got names, we’re...
clare8184
Sep 24, 20253 min read


Ramp Up AI Lead Generation for SMEs: Step 2 – Stop Wasting Hours on Dead-End Leads
AI lead generation for SMEs isn’t about chasing more names — it’s about cutting out the dead ends. From chatbots that pre-qualify visitors to email list cleaning, CRM lead scoring, and automated follow-ups, AI helps you focus only on the prospects who are ready to buy. Step 2 in this series shows you how to stop wasting time on ghosts and start having the conversations that actually count.
Clare Patterson
Sep 14, 20253 min read


Lead Generation for SMEs Step 1: Find the Right People, Not Just More People
Most SME leaders I speak to say: “We just don’t have enough leads.” But lead gen isn’t about volume, it’s about targeting. Spray and pray doesn’t work. In Step 1 of my AI Lead Gen Playbook, I share how to: use AI tools like ChatGPT/Manus to sharpen who you’re selling to, build smarter lists with Apollo/ZoomInfo, cleanse your CRM so you’re not paying to email ghosts, and focus on 50 quality prospects over 5,000 randoms.
Clare Patterson
Sep 7, 20254 min read
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