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AI Lead Generation

A sketch of a man in a suit sitting on a red chair with emails swirling above him

Stop Spamming: How SMEs Can Make Outreach Warmer with AI

Cold outreach. The words alone make most business leaders wince. Nobody likes sending it. Nobody likes receiving it. Yet, for many SMEs,...

Clare Patterson

Oct 23 min read

Build Trust Before You Pitch: AI Marketing for Smarter Lead Generation

If there’s one thing guaranteed to kill a sale, it’s pitching too soon. SME leaders tell me this all the time: “We’ve got names, we’re...

clare8184

Sep 243 min read

Ramp Up AI Lead Generation for SMEs: Step 2 – Stop Wasting Hours on Dead-End Leads

AI lead generation for SMEs isn’t about chasing more names — it’s about cutting out the dead ends. From chatbots that pre-qualify visitors to email list cleaning, CRM lead scoring, and automated follow-ups, AI helps you focus only on the prospects who are ready to buy. Step 2 in this series shows you how to stop wasting time on ghosts and start having the conversations that actually count.

Clare Patterson

Sep 143 min read

A person who is all red in a crowd of people who are a dark shadow

Lead Generation for SMEs Step 1: Find the Right People, Not Just More People

Most SME leaders I speak to say: “We just don’t have enough leads.” But lead gen isn’t about volume, it’s about targeting. Spray and pray doesn’t work. In Step 1 of my AI Lead Gen Playbook, I share how to: use AI tools like ChatGPT/Manus to sharpen who you’re selling to, build smarter lists with Apollo/ZoomInfo, cleanse your CRM so you’re not paying to email ghosts, and focus on 50 quality prospects over 5,000 randoms.

Clare Patterson

Sep 74 min read