Marketing and AI

Stop wasting time on AI prompts that don't work. These 6 AI prompts for business are field-tested with real SMEs and designed to save you 8 hours per week. Get copy-paste templates for content calendars, email rewrites, positioning audits, lead magnets, follow-up messages, and content ideas. Each prompt includes complete instructions and delivers 80% ready-to-use output. Whether you're a founder, marketing director, or sales leader, these AI prompts for business will transfor

Essential Marketing Metrics for SMEs That Actually Drive Growth: Stop tracking impressions and likes. Focus on three impact metrics that matter—Conversations, Proposals, and Clients. Vanity metrics don't pay wages. Download our free Impact Metrics Framework and start measuring marketing performance that drives real revenue.

Cold outreach. The words alone make most business leaders wince. Nobody likes sending it. Nobody likes receiving it. Yet, for many SMEs,...

If there’s one thing guaranteed to kill a sale, it’s pitching too soon. SME leaders tell me this all the time: “We’ve got names, we’re...

AI lead generation for SMEs isn’t about chasing more names — it’s about cutting out the dead ends. From chatbots that pre-qualify visitors to email list cleaning, CRM lead scoring, and automated follow-ups, AI helps you focus only on the prospects who are ready to buy. Step 2 in this series shows you how to stop wasting time on ghosts and start having the conversations that actually count.

Most SME leaders I speak to say: “We just don’t have enough leads.” But lead gen isn’t about volume, it’s about targeting. Spray and pray doesn’t work. In Step 1 of my AI Lead Gen Playbook, I share how to: use AI tools like ChatGPT/Manus to sharpen who you’re selling to, build smarter lists with Apollo/ZoomInfo, cleanse your CRM so you’re not paying to email ghosts, and focus on 50 quality prospects over 5,000 randoms.

Stop getting generic AI outputs. Learn the REASON Method to structure prompts with context, clarity, and proof for better results. I was...

For years, the internet felt like an arms race: biggest budget wins, loudest brand wins, whoever buys the most attention wins. That game isn’t over, but a new one is running alongside it—and this one finally favours small businesses. AI “answer engines” (ChatGPT, Perplexity, Gemini) are becoming the middle layer between customers and choices. They don’t scroll through your homepage like a human. They scan, skim, and lift the clearest, most useful bits of information. If you’r

For years, the holy grail of digital marketing was “Page One of Google.” Everyone wanted the top spot. Everyone chased the clicks. Everyone measured success in impressions. But here’s the shift: The most valuable traffic — the traffic with real buying intent — is no longer searching on Google. They’re asking AI.

There are thousands of AI tools out there — and let’s be honest, most of them are gathering digital dust. These are the ones I actually use. Daily. Not because they’re trendy, but because they make marketing for SMEs sharper, quicker, and more human. And not just marketing — I use them across the wider business too.