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The Marketing Strategies I'm Using in 2026 (And Why You Should Too)
The marketing landscape has shifted fast. Waiting until January means you’re already behind. These are the 2026 marketing strategies I’m using for myself and SME clients. Not theory. Not enterprise tactics. Practical moves that reflect how people actually search, engage, and buy now, from YouTube and on-platform lead capture to AI used properly and the new SEO beyond Google.
Clare Patterson
7 days ago7 min read


The Two-Page Marketing Strategy for SMEs That Actually Works
The Two-Page Marketing Strategy for SMEs That Actually Works: Stop creating plans that end up in drawers. Get clarity on your goals, identify ideal customers, and build a 90-day action plan you'll stick to. This practical marketing strategy for SMEs delivers focus, discipline, and real results. Free template available.
Clare Patterson
Nov 11, 20256 min read


Essential Marketing Metrics for SMEs That Actually Drive Growth
Essential Marketing Metrics for SMEs That Actually Drive Growth: Stop tracking impressions and likes. Focus on three impact metrics that matter—Conversations, Proposals, and Clients. Vanity metrics don't pay wages. Download our free Impact Metrics Framework and start measuring marketing performance that drives real revenue.
Clare Patterson
Oct 9, 20254 min read


Get Real Value from AI: The REASON Method
Stop getting generic AI outputs. Learn the REASON Method to structure prompts with context, clarity, and proof for better results. I was...
Clare Patterson
Aug 28, 20254 min read
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