Clarity, not clutter → Only the numbers that matter: conversations, proposals, clients, revenue.

See what works → Simple channel view (web, social, events, email) without drowning in fluff.

Spot the gaps → Know exactly where interest stalls — first call, proposal, or close.

Plug-and-play → Ready for 12 months of reporting. Just drop in your numbers.

Board-ready → One page that answers: “Is this turning into business?”